The Rise and Fall of Google
Google is one of the most popular search engines in the world. It’s used by more than 200 million people per day. But while the company is often regarded as the top search engine, it has been criticized for the way it collects and uses personal information. Among other issues, Google’s business model has been accused of misusing its position as the top search engine, and of allowing others to use its data for nefarious purposes. Since its founding, Google has grown into an Internet empire with dozens of Internet services, including search, email, maps, and shopping. It’s also a leading provider of cloud computing and mobile software. And it has been expanding into hardware, too. With its Android operating system, for instance, it has become a major competitor in the smartphone market. The original search engine remains the core of Google’s success. But since its founding, the company has branched out into a number of other areas, from its original mobile phone software to cloud computing and hardware. Some of its other offerings include apps, search, cloud storage, and video. In addition to its services, it has its own web browser, Chrome. One of the largest software companies in the world, Google has been a major influence on the high tech industry, with its innovations in the Internet and search technology. However, it has faced criticism for its privacy policies, as well as its use of other people’s intellectual property and its use of energy-intensive servers. Founded by Sergey Brin and Larry Page in 1998, Google was initially a small, online search firm. In 2000, the founders had received outside funding, and they moved their offices to Menlo Park, California. By the middle of the year, they were processing 500,000 searches a day. In 2004, Google had its first stock offering, and the company was incorporated into a new company, Alphabet Inc. In 2011, the company had three billion searches a day, and became the fourth most valuable brand in the world. Google’s core business remained a search engine, but in 2005 it introduced Google Maps and Google Video. Later that year, it launched its Android operating system and mobile phone software. As of today, it has more than a dozen offices around the globe. A subsidiary of Alphabet, Google is still a leader in search, but it has expanded into other industries, including software, hardware, and mobile. It also offers a variety of tools, from the Gmail email service to the Google Drive file-sharing service. In 2018, Google’s former president, Larry Page, stepped down as CEO and executive chairman of the company, but Sundar Pichai took over. While Brin remained the head of Alphabet, Schmidt stepped down from his executive role. Alphabet, the parent company of Google, has also reorganized in recent years. Its other subsidiaries, Google, YouTube, and AdMob, are now separate firms. The Internet giant is one of the four largest high-tech companies in the world, and it has become a major force in the mobile market, with its Android operating system and its Google Pixel phone.