What is Google?
Google is a search engine and a company that offers many other services, including web browsers, cloud computing, advertising, hardware, and artificial intelligence. It is headquartered in Mountain View, California and was founded by Sergey Brin and Larry Page.
Its main product is the Google Search Engine, which is used by more than 70 percent of internet users worldwide. The company also provides a number of other services such as YouTube, Gmail, Android, Chromebook and the Pixel smartphone line.
About a decade after it was created, Google entered the mainstream and became an integral part of daily life. Its search engines are now the most popular in the world, and they are a huge source of revenue for the company.
The company was launched by two Stanford University students, Sergey Brin and Larry Page, and their initial search engine ranked Web pages based on how many other Web sites linked to them. The algorithm was patented and called PageRank, and it has since become a standard feature of Google’s search technology.
This method of ranking Web pages was an important part of establishing the company’s reputation as a leader in online search. It was a revolutionary idea in that it was the first system to rely on links to determine the value of a Web page.
To improve their algorithms, Brin and Page began collecting data about a website’s performance on the Web. They collected information such as the number of people that visited the site, how long they stayed, and how often they clicked on a particular link. This information was used to develop their artificial intelligence (AI) search technology.
As a result of this data collection, Google had access to personal details about users that it could use in order to create better ads and offer more relevant products. They also benefited from data about which websites users were visiting and the content they were viewing.
They also had access to data on the devices that they were using, which allowed them to make suggestions to users about what they might be interested in buying. They were able to target advertisements to specific audiences in a way that was unique to the Internet.
Another method that Google uses to target ads is through its AdSense program, which allows companies to place adverts on third-party websites. This is a cost-per-click scheme whereby a company pays a fee to Google every time one of its ads is clicked on.
This system is criticized by some people because of the possibility of click fraud. It can also lead to advertisers paying excessive amounts for advertising space on the Web.
It has also been criticized for the way it collects personal information about its users without their consent. This is known as “non-consensual data sharing” and is considered by some to be a violation of the European Union’s General Data Protection Regulation.
In addition, Google shares user data with other adtech companies in various ways, such as through cookie matching. This process is used by third-party adtech companies to link their tracking cookies with the identifying Google cookie.
