How Does Google Work? Getting the Most Out of Your Search Terms
Google is the world’s most popular search engine. It is also a software company that has expanded its product range beyond its search engine to include cloud computing, advertising, hardware and AI. It was founded in 1998 by Sergey Brin and Larry Page as a company named Google Inc. Today, more than 70 percent of the world’s online search requests are handled by Google.
How does Google work?
Every second, people around the world use Google to find information. The process is simple: they enter a search term, Google surveys all potentially matching web pages in its index, and serves them to the user in descending order starting with what Google considers to be the most relevant result.
The resulting search results often contain answer boxes, a “People also ask” section, local listings with maps and reviews, and more. This enables consumers to research their choices before clicking on any one result.
It also helps consumers make better buying decisions, thanks to its ad placements and its ability to offer detailed business information like address, phone numbers, hours of operation, and customer ratings. That’s why it’s so important to optimise your website for search.
Getting the most out of your search keywords
It’s no secret that Google ranks websites based on how many other people are linking to them. Known as the “PageRank” algorithm, it is a closely guarded and complicated system that uses more than 250 different signals to determine ranking.
There’s a lot that goes into making this algorithm work well, and there are always changes made to it to reflect technology or user habits. For example, mobile-friendliness has become a huge factor in the algorithm, which is designed to serve up Web pages that are easy to use on the small screen.
What’s more, Google constantly updates its search algorithms to ensure that it is serving up the most relevant results. For instance, it has recently introduced a feature called Knowledge Graph that is a way to organise the information found on the Internet to better match searches.
For example, it can help you define words that you may not have heard before, or show you how a word is used in the etymology of its definition. It can even sift through the web to identify slang words and acronyms!
In a time when there are so many different search engines available, it can be hard to know which is the best. However, it’s essential to understand the basics of how Google works, and to take advantage of the many free tools and services offered by the company.
The company’s most popular products and services are its search engine, the Google Maps app, Android smartphone operating system, and the Google Earth program. It also offers a number of cloud-based services, including its Gmail e-mail service and its Google Docs software for writing and editing documents.
Some of these services are free, while others require a subscription. They include services that allow you to save and organize documents, search for specific keywords and phrases, create a Google account, send e-mails and more. The company also offers a variety of online payment systems and credit card transactions.